Friday, November 26, 2010

Airtel: Brand revamp

Airtel, one of the leading telecom brands in India which has also successfully ventured into digital TV and broadband markets has pressed the revamp button. Airtel recently acquired Zain, an African telecom company and thus having more than 2000 crore customer at the moment. So, the revamp must have come focusing on the world-wide market.

Airtel plans to spend over 300 crore rupees globally to change the brand identity. It seems the new logo is inspired from zain's logo and looks like a rip off Vodafone (its biggest competitor) because of its heavily loaded red and white color.

Old Logo

Friday, November 19, 2010

Advertisement to encourage 'Mustaches'..!!

Advertising is one of the most talked about field especially here on the web. The Internet Giant, Google, gave advertising a new meaning altogether. Today it thrives the billion dollar industry..!!
According to the Wikipedia Advertising is

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.

But here am not telling you about advertising, but about some of advertisements around the globe that catches my eye. I hope to share many with you in the upcoming days but for today it would be this advertisement of  'Mustaches'..!!

Never thought there could be an advertisement over it?? check these out...!!