Eleanor Roosevelt said, I think, at a child's birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity. This is the reasoning behind Parle-G new TVC. It tries to make the point that a child should be allowed to do what it wants to do. There should not be any restrictions and it would actually make your child a genius.
And with all those little experiments of your little genius would be his companion, Parle-G.
The advertisement works nicely on the brand identity of Parle-G which have been trying to make its biscuit synonymous with genius tag ever since their campaign, G mane genius.
