Monday, July 22, 2013

Share My Dabba

Dabbawalas of Mumbai has generated lots of interest over the years. It has been a subject of an Havard Case Study and hence been studied by thousands of business students. But I have never came across such a simple solution of the humongous problem. See it yourself:

I believe later in the day these stickers could easily carry name of a company or in business terms, sponsored by ABC pvt. ltd. which could be used to organize the whole system in a better way. Also, giving a huge boost in the brand identity of the sponsor.